Many companies still perceive cybersecurity as a “cost center” — a necessary but unproductive expense. However, this perspective is unsustainable in today’s environment. Threats have evolved from amateur intrusion attempts into sophisticated attacks led by organized groups or even state actors. The consequences of a cyber incident today go far beyond a few hours of downtime — they can paralyze operations, erode customer trust, and open the door to legal disputes.

The impact of an attack can be measured not only financially but also reputationally. Ransomware can halt production for days, while a data breach can destroy years of hard-earned client trust. Companies that treat security as an investment in risk management stay one step ahead. They don’t focus solely on technology but also on processes and people — the factors that determine whether a company survives an attack without major losses.

From experience, we know that organizations with a proactive approach to security recover faster and at a lower cost. Instead of reacting to crises, they accept that an attack is a matter of when, not if. Cybersecurity, therefore, is not just an insurance policy against risk — it’s a survival strategy. The question is: can you calculate how much the first day after an attack would cost your company?